Packaging Innovation
These articles are tagged with "creative packaging"
glass packaging design

The consumer’s love affair with glass packaging continues

Despite the growing popularity of PET bottles, consumers still have a strong preference for glass packaging when it comes to wine, craft spirits and beer.

Thirsty for inspiration? 5 creative beverage packaging designs!

Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]

Beverage packaging design: meet the Elevated Drink Box

Designed by Metsä Board and demonstrated for the first time at drupa 2016, the Elevated Drink Box is a whole new approach to the ‘bag in box’ concept and beverage packaging design in general. “Thanks to the elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which […]

The 3 pillars of a perfect retail packaging design

Day after day, consumers find themselves bombarded with ads and products screaming for their attention. If a packaging design doesn’t make an impact within two seconds, there’s a 99 percent chance the product will get passed over and forgotten about. Do you want to make sure your design gets all the attention it deserves? Time […]

Zappos designs an ‘out of the box’ shoe box

Online retailer Zappos loves to think outside the box and wants to inspire its customers to do the same. Zappos’ latest shoe box design speaks volumes about the company’s creative and interactive approach. If shoes are made for walking anywhere the customer wants, Zappos figures, then shoe boxes are made for … whatever the customer […]

Buy me! 4 examples of great interactive packaging design

The packaging industry is a competitive one in which creativity makes all the difference. In order to come up with something that stands out on the shelves, packaging designers are always on the lookout for something different. Right now, interactive packaging design is on the rise – and with good reason. It’s cool, it’s funny, […]
POP display design tips

How to encourage impulse purchases with POP displays

The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]

How to make your brand pop? With a POP display!

There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]

Happy Chinese New Year! 5 Asian style packaging designs

Today, more than a billion Chinese celebrate Chinese New Year. That means the streets of China are decorated with bright red lanterns, and buzzing with people dancing to festive music, eating traditional food and watching the age-old dragon dance.

Is this the pizza box design of the future?

Let’s face it, pizza boxes are not exactly the first thing that springs to mind when you think of creative packaging design. Graphics aside, all pizza boxes look the same: plain corrugated cardboard boxes that don’t particularly spark your appetite. Additionally, research has shown that today’s pizza boxes fail to meet the average pizza lover’s […]

Christmas is coming! Time for some cool Christmas packaging ideas

Everyone looks forward to Christmas, packaging designers especially! The holiday season, after all, is the one season of the year when packaging doesn’t have to revolve around simplicity and practicality. Instead, it’s about luxury, creativity and putting a smile on people’s faces. With Christmas right around the corner, packaging designers did their best to ensure […]