Packaging Innovation
These articles are tagged with "cosmetics packaging"
gender neutral packaging design

Trend alert: gender-neutral packaging design

‘Blue for a boy and pink for a girl’ has been an unwritten rule for decades, but it seems the packaging industry is finally moving away from traditional gender colors. Gender-neutral packaging design, and hence a gender-neutral color palette, is trending. What is causing this interesting shift toward unisex packaging design? And what exactly does […]
scented packaging is trending

Smells like a sale! Scented packaging is trending

Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]
cosmetics packaging design tips

4 pitfalls for cosmetics packaging designers

Beauty products, of course, require beautiful packaging. But if you’re a packaging designer, you know the story doesn’t end there. Cosmetics packaging has to be both beautiful and practical, which is easier said than done. If you were to ask a group of consumers what they hate the most about certain types of beauty product […]

What does cosmetics packaging for children look like?

Beauty products are for “the young at heart”, or so the cosmetics industry would have us believe. In reality, though, a lot of young adolescents and teenagers spend thousands of dollars on skin creams, make-up products and perfume. The industry eagerly indulges, offering special “children’s cosmetics packages”.