These articles are tagged with "cosmetic packaging"
Pretty AND smart: 3 innovative beauty packaging designs Contrary to what the term suggests, beauty packaging design isn’t all about looks. Yes, looks do matter. A lot. But the most intriguing – and successful – cosmetic packaging designs are always those which combine beauty and functionality into one innovative box, jar, bottle, tube, …. We’ve […]
When it comes to product packaging, looks can really make or break a sale. No matter how great a product may be, it simply won’t sell – let alone get noticed – if its packaging design isn’t well-thought-out. The ideal product packaging design is eye-catching, made of quality materials and adheres to the rules of […]
A whopping 37.25 billion USD. That’s how much the cosmetic packaging market will be worth by 2022, according to global market research firm Grand View Research. A combination of technological advancements and a jump in beauty product consumption is what’s driving this success as we speak, leading to five key trends to watch in the […]
A little is good, but more is better! At least, that’s what the average consumer used to think. These days, bulk retailers and supersized portions are making way for mini-sized products – and consumers are loving it. Where they used to step out of their way to purchase as much as they could for as […]
As far as consumers shopping for beauty and personal care products are concerned, the outside does matter. According to MWV’s annual Packaging Matters survey, a whopping 37% of consumers base their decision whether or not to purchase a certain beauty product solely on the product’s packaging design. So what are they looking for exactly? Here […]
Beauty products are for “the young at heart”, or so the cosmetics industry would have us believe. In reality, though, a lot of young adolescents and teenagers spend thousands of dollars on skin creams, make-up products and perfume. The industry eagerly indulges, offering special “children’s cosmetics packages”.
Some beauty products are designed in such a pretty way that customers almost feel compelled to purchase it, solely based on the package looks. This of course, is no coincidence: selling a beauty product without giving any attention to the packaging aesthetics would sound illogical, if not disastrous, for the brand reputation.