Packaging Innovation
These articles are tagged with "consumer behavior"
product packaging design that strikes a chord

How to create product packaging design that strikes a chord?

You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
brand packaging design tools

How brand packaging design deals with changing consumer behaviors

Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without. 
consumer psychology

Consumer psychology: packaging design that gets under their skin

From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
consumer loyalty

Make your brand packaging design the key to consumer loyalty!

Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
brand packaging localization

3 best practices for brand packaging localization

Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
FDA label changes

FDA label changes: US consumers are cutting down on sugar

  Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]
scented packaging is trending

Smells like a sale! Scented packaging is trending

Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]
Are your brand packaging colors on target

Brand owners beware! Are your brand packaging colors on target?

The colors you pick for your brand packaging design can make all the difference between soaring sales and a major flop. Don’t believe us? The good people at Pepsi-Cola will have you know that when they switched the color of their vending machines in South East Asia from royal blue to light blue back in […]
Sample packaging boosts your business

Think big, go small! How sample packaging may boost your business

A little is good, but more is better! At least, that’s what the average consumer used to think. These days, bulk retailers and supersized portions are making way for mini-sized products – and consumers are loving it. Where they used to step out of their way to purchase as much as they could for as […]