Packaging Innovation
These articles are tagged with "colour psychology"
transparent food packaging design tips

Transparent food packaging: standing out by being invisible

Transparent food packaging is one of the latest food packaging trends taking the world by storm. Is it a trend that’s here to stay? We sure think so. Research has shown that more than half of US consumers find it important to see the actual product they’re buying. How to adjust your food packaging design […]
best product packaging colours

Are you sure your product packaging has the right colour?

When it comes to product packaging, looks can really make or break a sale. No matter how great a product may be, it simply won’t sell – let alone get noticed – if its packaging design isn’t well-thought-out. The ideal product packaging design is eye-catching, made of quality materials and adheres to the rules of […]
POP display design tips

How to encourage impulse purchases with POP displays

The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]