Packaging Innovation
These articles are tagged with "color package"
food packaging color

The psychology of color in food packaging

More than 90 percent of shoppers make snap judgments about products based on color alone. In other words, the psychology of color greatly impacts our behavior in-store. Red, for instance, triggers our appetite more than any other hue by stimulating our emotional responses and memory triggers. Red is, however, also the color that implies danger […]