These articles are tagged with "Color management"
A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
With every new season comes a brand-new set of Pantone color trends that shape fashion, interior styles and, naturally, packaging design! Now that spring 2018 is finally here, it’s time to say goodbye to burnt (yet delicious) hues like Tawny Port, Butterum and Autumn Maple and start afresh. One thing’s for sure: Pantone’s most recent […]
When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]
Taking a picture is child’s play, but getting that picture to look exactly the way you want in print certainly isn’t. Colors not only look different depending on the monitor you are viewing them on, but also behave differently depending on the substrate they’re printed on. That’s why, instead of just guessing and crossing their […]
Beauty lies in the eyes of the beholder. But when it comes to packaging, beauty means big business. With customers making split-second purchasing decisions, the striking beauty of packaging makes or breaks the brand. As a part of that X-factor, color is a crucial component in the way a brand’s packaging is perceived.
For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images […]