Packaging Innovation
These articles are tagged with "color engine"
brand packaging design for online products

How does online shopping influence packaging design?

Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
color consistency brand identity

Why a lack of color consistency will break any brand strategy

Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
Pantone spring 2018 color trends

Spring 2018 is here! These are the new Pantone color trends

With every new season comes a brand-new set of Pantone color trends that shape fashion, interior styles and, naturally, packaging design! Now that spring 2018 is finally here, it’s time to say goodbye to burnt (yet delicious) hues like Tawny Port, Butterum and Autumn Maple and start afresh. One thing’s for sure: Pantone’s most recent […]
How to achieve color consistency across the supply chain

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
color management workflow software tips

4 essentials for an efficient color management workflow

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]