Packaging Innovation
These articles are tagged with "brand strategy"
brand strategy limited edition packaging

Brand strategy: a closer look at limited edition packaging

Limited edition packaging is increasingly becoming a brand strategy in its own right. In a bid to stimulate short-term sales, brands all over the world won’t stop asking their packaging designers to come up with the next must-have limited edition packaging for their products – and the designers are more than happy to oblige! Let’s […]

The drastic turn of pet food packaging

For a long time, pet food in supermarkets were filled with bags and cans featuring a large picture of an adorable cat or dog looking at you with pleading eyes. The problem with such packaging was the lack of information these images provide and, more importantly, the difficulty to differentiate one brand from another. Drawing […]

Perfume packaging: the visual perception before the olfactory sensation

In today’s economy, the customer does not only focus his attention on the product. The design of the product is equally important. Packaging should be an eye-catcher. Take perfume bottles, for instance: the customer’s attention is often first drawn to the perfume packaging. As a manufacturer, you have to give the best offer impression possible, […]