Packaging Innovation
These articles are tagged with "brand message"
Tiffany’s clever product packaging design

How brand power starts with clever product packaging

When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
Choosing the right color for your packaging design

Choosing the right color for your packaging design

Color not only plays a major role in making your packaging design stand out on the shelf, it also conveys a brand’s message and persuades consumers to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through […]