Packaging Innovation
These articles are tagged with "old-Brand Management"
color consistency brand identity

Why a lack of color consistency will break any brand strategy

Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
How to achieve color consistency across the supply chain

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
color management workflow software tips

4 essentials for an efficient color management workflow

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]
color management software

Why color management software is a must

Taking a picture is child’s play, but getting that picture to look exactly the way you want in print certainly isn’t. Colors not only look different depending on the monitor you are viewing them on, but also behave differently depending on the substrate they’re printed on. That’s why, instead of just guessing and crossing their […]
brand strategy limited edition packaging

Brand strategy: a closer look at limited edition packaging

Limited edition packaging is increasingly becoming a brand strategy in its own right. In a bid to stimulate short-term sales, brands all over the world won’t stop asking their packaging designers to come up with the next must-have limited edition packaging for their products – and the designers are more than happy to oblige! Let’s […]
Brand strategy for Millennials

5 tips to adapt your brand strategy to Millennials

Millennials, or Generation Y, are the latest generation of consumers to influence the brand packaging industry. Spending more than €554 billion on goods every year, Millennials are certainly worth the extra effort when it comes to developing your brand strategy. Are you not quite sure how to make your brand relatable to this fast-changing and […]

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Who controls your packaging production?

Do you control your packaging production? Or does it control you? Find out in this video who controls your packaging production, and what you can do about it. Do you recognize yourself? Maybe it’s time to talk to Esko. http://www.esko.com/brandmanagement

Pentawards 2012: the winners

The international jury of Pentawards nominated Diet Coke as “Diamond Pentawards 2012″ in its vote last June! Coca-Cola commissioned the redesign of Diet Coke to the Turner Duckworth agency. The bold result revolves around the letters D and K, the key elements of the brand. Read the complete story on the Pentawards blog. In addition […]

ABSOLUT UNIQUE – Behind The Scenes

ABSOLUT Vodka is pushing a new limited edition of  nearly four million uniquely designed and numbered ABSOLUT bottles into the market. Each bottle is randomly painted in the production line. Check out the Making of movie. Via David Schwalje on LinkedIn Esko Professionals

The 2012 Dieline awards

This Dieline awards is a worldwide competition devoted exclusively to the art of brand packaging. 38 winners across 12 different categories were awarded, based on the judgement of a highly esteemed panel of 10 industry experts, looking at quality of Creativity, Marketability, and Innovation. Have a look at the awarded designs on the Dieline blog.