Packaging Innovation
These articles are tagged with "brand identity"
food packaging design for children

Food packaging design for children isn’t always child’s play

If you thought designing food packaging for children these days simply means using bold colors and throwing in a mascot of some sort, you’re in for a few surprises. For one, the competition is fiercer than ever as kids’ versions of meals, snacks and drinks are becoming the norm rather than the exception. Secondly, millennial […]
brand color

Why so purple? The biggest brand color trend of 2018 explained

When Pantone named Ultra Violet Color of the Year 2018, no one expected brands would go so crazy with purple as they have. The reason? You may be surprised!
sustainable packaging trends

Is your food packaging in line with today’s sustainability trends?

Sustainability is a trend no industry can afford to ignore these days. As consumers are more and more concerned with the environmental impact of their purchases, brands and packaging suppliers must pull out all the stops to establish and maintain a green reputation if they want to continue to thrive in today’s increasingly competitive landscape. […]
consumer psychology

Consumer psychology: packaging design that gets under their skin

From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
consumer loyalty

Make your brand packaging design the key to consumer loyalty!

Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
color consistency brand identity

Why a lack of color consistency will break any brand strategy

Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
pharmaceutical packaging design for e-commerce

Is your pharma packaging design ready to go ‘viral’?

The rise of e-commerce has made supply chains more complex – and prone to counterfeiting – than ever before. The pharmaceutical industry is no exception, with the FDA estimating that about 10 percent of all pharmaceuticals sold globally are counterfeit. As the number of counterfeit pharmaceuticals circulating the world continues to climb, manufacturers and pharmaceutical […]
Packaging suppliers turn to serialization to safeguard brands

Packaging suppliers turn to serialization to safeguard brands

Did you know 1 in 5 consumers refuses to purchase any products from a company that suffered a food recall? Meanwhile, the amount of counterfeit products on the global market is forecast to increase 3 percent annually over the next five years. In the US alone, food recalls have increased 400 percent in the past […]
How to achieve color consistency across the supply chain

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
color management workflow software tips

4 essentials for an efficient color management workflow

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]
perfect Christmas packaging design tips

Ho ho how to design the perfect Christmas packaging!

Tis that time of the year again … Santa Claus is coming to town! And once again, Santa’s packaging designers have come up with some gorgeous Christmas packaging to help his little elves out on this festive occasion. Want to join in on the fun? Discover our tips to design the perfect Christmas packaging!