Packaging Innovation
These articles are tagged with "brand identity management"
brand strategy limited edition packaging

Brand strategy: a closer look at limited edition packaging

Limited edition packaging is increasingly becoming a brand strategy in its own right. In a bid to stimulate short-term sales, brands all over the world won’t stop asking their packaging designers to come up with the next must-have limited edition packaging for their products – and the designers are more than happy to oblige! Let’s […]
Brand strategy for Millennials

5 tips to adapt your brand strategy to Millennials

Millennials, or Generation Y, are the latest generation of consumers to influence the brand packaging industry. Spending more than €554 billion on goods every year, Millennials are certainly worth the extra effort when it comes to developing your brand strategy. Are you not quite sure how to make your brand relatable to this fast-changing and […]
5 tips to create the best brand packaging design

5 tips to create the best brand packaging design

There used to be a time when flashy images and plastering the words ‘new and improved’ onto boxes made for successful packaging design, but today’s consumer is far too sophisticated and demanding to fall for these old-fashioned tricks of the trade. So what do consumers reach for on the shelves these days? One answer: strong […]