Packaging Innovation
These articles are tagged with "brand colors"
brand color

Why so purple? The biggest brand color trend of 2018 explained

When Pantone named Ultra Violet Color of the Year 2018, no one expected brands would go so crazy with purple as they have. The reason? You may be surprised!
color consistency brand identity

Why a lack of color consistency will break any brand strategy

Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
brand packaging localization

3 best practices for brand packaging localization

Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
How to achieve color consistency across the supply chain

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
Are your brand packaging colors on target

Brand owners beware! Are your brand packaging colors on target?

The colors you pick for your brand packaging design can make all the difference between soaring sales and a major flop. Don’t believe us? The good people at Pepsi-Cola will have you know that when they switched the color of their vending machines in South East Asia from royal blue to light blue back in […]
color management workflow software tips

4 essentials for an efficient color management workflow

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]
color management software

Why color management software is a must

Taking a picture is child’s play, but getting that picture to look exactly the way you want in print certainly isn’t. Colors not only look different depending on the monitor you are viewing them on, but also behave differently depending on the substrate they’re printed on. That’s why, instead of just guessing and crossing their […]
brand color in supermarkets

The power of a brand color

Beauty lies in the eyes of the beholder. But when it comes to packaging, beauty means big business. With customers making split-second purchasing decisions, the striking beauty of packaging makes or breaks the brand. As a part of that X-factor, color is a crucial component in the way a brand’s packaging is perceived.