These articles are tagged with "beverage packaging design"
Is your food or beverage brand well on track and ready to go global? Don’t forget to include packaging design in your market research! This article lines up four crucial factors to consider before finalizing your export strategy.
While food labeling regulations are becoming stricter each day, alcoholic beverages in the UK somehow managed to fly under the radar – until now. To put a stop to what they call the consumer’s ‘awareness vacuum’ on the health effects of alcohol, the Royal Society for Public Health (RSPH) is now urging drink manufacturers to […]
As consumers become more label-conscious and regulations surrounding clear-cut nutrition facts labels stricter, the beverage industry is working hard to bring healthier and tastier products to market. Recent FDA nutrition facts label changes affect beverages in various ways, from calorie levels to taste and even texture.
Despite the growing popularity of PET bottles, consumers still have a strong preference for glass packaging when it comes to wine, craft spirits and beer.
Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]
Ever since plain packaging for tobacco products was first introduced and made compulsory in numerous countries, many have wondered whether generic packaging rules should be applied to alcoholic beverages as well. While yea-sayers are convinced public health will only benefit from plain packaging rules for alcoholic drinks, things aren’t as clear-cut as they seem.
Designed by Metsä Board and demonstrated for the first time at drupa 2016, the Elevated Drink Box is a whole new approach to the ‘bag in box’ concept and beverage packaging design in general. “Thanks to the elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which […]
According to a report from the Institute of Psychological Sciences in the UK consumers prefer circular shaped beverage packaging graphics on labels. In terms of purchase likelihood, all participants indicated a preference for rounded graphics, as well as upwards orientated graphics. It remains unclear, however, as to why we prefer these shapes.