These articles are tagged with "best packaging design"
As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]
When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
Day after day, consumers find themselves bombarded with ads and products screaming for their attention. If a packaging design doesn’t make an impact within two seconds, there’s a 99 percent chance the product will get passed over and forgotten about. Do you want to make sure your design gets all the attention it deserves? Time […]
Earlier this year, packaging designers for Kirin Company (a Japanese beverage company) and Glico (a Japanese candy manufacturer) released the fruits of their cooperation into the world. The design teams had worked together to create inspiring packaging for Kirin’s ‘Teagurt’ (a mixture of yogurt and tea) and Glico’s ‘Pocky Lemon Love’ (lemon-flavored biscuit sticks). Which, […]
Packaging design is a field full of competition and rising challenges. Packaging designers have been turning to psychology for years to create the most effective packaging designs, but now there’s a new – and even more scientific – packaging design method in town called ‘neurodesign’.
Two seconds. That’s all it takes for a consumer to decide whether or not your packaging design deserves a second look. So is your packaging design striking enough to stand out on the shelf and wow a consumer? Let’s have a look at three packaging design techniques that guarantee shelf impact!
We are all bombarded with packaging on a daily basis. With so many new products on display every month, it’s hard to keep up the pace for all you packaging aficionados. That’s why we came up with a list of top packaging designers and their finest work!
Even more so than any other product category, cosmetic packaging has to be pleasing to the eye. Why? Simple, because beauty products need matching packaging. That’s why some of the most beautiful packaging designs can be found in this area of our industry. Have a look at a few examples of these wonderful cosmetic packaging […]