These articles are tagged with "beauty product packaging"
As far as consumers shopping for beauty and personal care products are concerned, the outside does matter. According to MWV’s annual Packaging Matters survey, a whopping 37% of consumers base their decision whether or not to purchase a certain beauty product solely on the product’s packaging design. So what are they looking for exactly? Here […]
Nerium launched its first line of beauty products only four years ago, but the company is already on top of the beauty industry with more than $400 million in sales last year. Nerium’s rapid growth and ongoing international expansion called for a packaging facelift that would highlight the science behind the company’s Optimera skincare product […]
Some beauty products are designed in such a pretty way that customers almost feel compelled to purchase it, solely based on the package looks. This of course, is no coincidence: selling a beauty product without giving any attention to the packaging aesthetics would sound illogical, if not disastrous, for the brand reputation.