These articles are tagged with "beauty packaging design"
Pretty AND smart: 3 innovative beauty packaging designs Contrary to what the term suggests, beauty packaging design isn’t all about looks. Yes, looks do matter. A lot. But the most intriguing – and successful – cosmetic packaging designs are always those which combine beauty and functionality into one innovative box, jar, bottle, tube, …. We’ve […]
As far as consumers shopping for beauty and personal care products are concerned, the outside does matter. According to MWV’s annual Packaging Matters survey, a whopping 37% of consumers base their decision whether or not to purchase a certain beauty product solely on the product’s packaging design. So what are they looking for exactly? Here […]