While the number of counterfeit drugs circulating the world is declining, the overall value of the counterfeit pharmaceutical landscape is bigger than ever. As counterfeiters increasingly focus on more expensive drugs, the pharma industry must turn to sophisticated anti-counterfeit technologies to protect its profit margins – not to mention its vulnerable target audience. Fortunately, as […]

Trying before buying is all well and good if consumers actually purchase the product, but in many cases products that have been opened in-store only end up sitting on the shelves until they expire – would you buy something that’s evidently been opened by some stranger? Enter the tamper-evident packaging trend, which not just prevents […]

Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]

Do you ever wonder what packaging designs will look like ten years from now? One thing’s for sure: there are plenty of disruptive forces at work, driving innovation in packaging and thus encouraging the retail landscape to evolve at full speed. Smithers Pira expects the global packaging market’s value will reach 1 trillion USD by […]

Amid increasingly stringent security regulations and an alarmingly high number of fake products on the market, anti-counterfeiting technologies are the latest trend to take the packaging industry by storm. According to Smithers Pira, the anti-counterfeit packaging market is set to grow at a compound annual growth rate of 5.3 percent, reaching 3.6 billion USD by 2022.

As if adhering to FDA and GMP guidelines isn’t challenging enough, more and more pharmaceutical packaging designers pay special attention to making their designs counterfeit-proof. They do so because they, quite rightly, deem it not only essential to sales but also to safeguard the consumer’s health and, hence, the reputation of the manufacturer. Experts believe […]

Patient compliance, GMP compliance, anti-counterfeit measures, shelf-appeal, … Pharmaceutical packaging designers have plenty of boxes to tick before their design can hit the shelves, let alone sell, sell, sell! Still, every so often we come across a pharmaceutical packaging concept that stops us in our tracks. So, of course, we could not resist compiling a […]

The amount of counterfeit pharmaceutical packaging circulating the world is now bigger than ever, even creating what experts call a ‘parallel economy’ – with potentially deadly consequences. With counterfeit pharmaceutical packaging unlikely go away anytime soon, the pharmaceutical industry is increasingly turning to innovative covert and overt anti-counterfeit measures.

The pace of globalization continues to increase, as does the popularity of shopping online. Consequently, the amount of counterfeit brand packaging circulating the world is increasing. Fortunately for the consumer, brands and packaging manufacturers are tirelessly working on traceability systems to stay ahead of the counterfeiting game.