Packaging Innovation
These articles are tagged with "Added value packaging"

An inquiry into the additional purpose of packaging

Let’s face it: packaging’s main purpose is to make products look good so they attract more buyers. There’s more to it than that, however. Packaging also offers product protection and may even offer additional value and purpose.

Clever designer packaging: Clicquot’s ice bucket Champagne

Every once in a while a designer packaging design comes along that combines multiple functionalities and looks good too! Champagne brand Veuve Clicquot’s latest offering, ‘The Fashionably Clicquot’ is one of those design marvels: the bottle’s cylindrical package can be used as an ice bucket after opening!

Creating added value with packaging for paper rolls

Most brands that sell paper rolls or tissues do not spend a lot of time thinking about packaging. Most opt for transparent plastic and let the product speak for itself. Metso proves you can do more though, they understand that packaging can create added value for any product, even tissues.