These articles are tagged with "3D store"
Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
More and more packaging designers and food manufacturers are consistently conducting virtual store simulation as a part of their market research. Does this surprise us? Not really, no. Major companies such as Intel Corp. and Procter & Gamble have been experimenting with various methods of store simulation since the early 1990s, so it was only […]
Virtual store simulation technology is taking the world of market research by storm. Packaging designers, manufacturers and retailers everywhere are using it to better understand the consumer’s in-store behavior without having to conduct actual field research. Although virtual store simulation software requires a considerable investment at first, the advantages it offers in the long run […]