Packaging Innovation
These articles are tagged with "3D store design"
packaging design testing tips

Why product innovation calls for packaging design testing

  Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
Test your packaging design before you launch

Test your packaging design before you launch! 3 steps

Finally decided to stop tweaking and release your packaging design into the world? We know, it’s always a bit of a gamble. But there’s no reason to risk things more than you should! By testing your packaging design before launching, you can turn what would otherwise be a wild guess into a calculated risk, boosting […]
perfect store design

5 tips to create the perfect store design

Creating the perfect packaging design is one thing. Getting it to thrive in a retail environment is something different entirely – yet just as important. How will your packaging design compare to the competition on the shelves? Is there any place in the store in particular where a particular product will yield better sales results […]
irtual store simulation software

The rise and future of virtual store simulation

More and more packaging designers and food manufacturers are consistently conducting virtual store simulation as a part of their market research. Does this surprise us? Not really, no. Major companies such as Intel Corp. and Procter & Gamble have been experimenting with various methods of store simulation since the early 1990s, so it was only […]
Virtual store simulation software

4 advantages of virtual store simulation

Virtual store simulation technology is taking the world of market research by storm. Packaging designers, manufacturers and retailers everywhere are using it to better understand the consumer’s in-store behavior without having to conduct actual field research. Although virtual store simulation software requires a considerable investment at first, the advantages it offers in the long run […]