Packaging Innovation
These articles are tagged with "3d packaging design"
product packaging design tips

How to get your product packaging design to tick all the boxes

A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]
3D packaging design Esko Studio 16

Esko Studio gives 3D packaging design another dimension

Great news for all you 3D packaging design professionals out there! Studio has had a make-over, resulting in the launch of Esko Studio 16. It’s speedier, more efficient, and it comes with a series of new features to boot. Continue reading to learn all you need to know about this innovative piece of 3D packaging […]
perfect packaging design tips

The path that leads to a perfect packaging design

Packaging design is all (or mostly, at least) about enticing consumers to grab a specific product off the shelves. Packaging should also act as a protective barrier between the product and its surroundings, yes. But the first thing on a brand owner’s mind is that their packaging should score high in the looks department. Which […]
What to do when your packaging design fails

What to do when your packaging design fails …

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]
3D packaging design software

3D packaging design opens minds for a different view

It takes a lot of money, time and effort to create a packaging design, develop a prototype, make the necessary adjustments, get it on the shelves and finally into the consumer’s shopping cart. If you’re in the packaging industry, you know what we’re talking about, right? It’s no wonder that more and more packaging designers […]

Now turtles are getting in on 3D packaging design too!

Have you met Freddy? Freddy’s a tortoise. This is his story …
counter display design tips

3 tips to create powerful counter displays

We’ve all been there, picking up ‘just one more’ candy bar or stick of gum we don’t really need while waiting in line at the register. It’s a typical example of impulse buying, encouraged by point-of-purchase merchandising. Strategically designed to grab the consumer’s attention, counter displays play a big part in this type of marketing. […]
3D packaging design software

Why 3D packaging design software is your best friend

A lot goes into a great packaging design. It has to look amazing, obviously, but it also needs to include all the important product details, be easy to open, preserve the product until the expiry date, take in as little shelf space as possible, … In a bid to meet the ever-increasing stringent demands of […]

3D packaging design: tips & tricks

The world of packaging design doesn’t stand still. With more and more packaging designers turning to 3D packaging design and 3D printing, 2D drawings on simple sheets of paper are quickly becoming a thing of the past. The rise of 3D design and printing has introduced a new approach to packaging design, in which designers […]