A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]

Even the crème de la crème of packaging designers cannot help but admit their defeat from time to time. The packaging industry, after all, is shaped by an endless series of trends – each one more volatile than the last – not to mention ever-changing technology and seasonal opportunities. Is your instinct telling you that […]

Great news for all you 3D packaging design professionals out there! Studio has had a make-over, resulting in the launch of Esko Studio 16. It’s speedier, more efficient, and it comes with a series of new features to boot. Continue reading to learn all you need to know about this innovative piece of 3D packaging […]

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]

It takes a lot of money, time and effort to create a packaging design, develop a prototype, make the necessary adjustments, get it on the shelves and finally into the consumer’s shopping cart. If you’re in the packaging industry, you know what we’re talking about, right? It’s no wonder that more and more packaging designers […]

We’ve all been there, picking up ‘just one more’ candy bar or stick of gum we don’t really need while waiting in line at the register. It’s a typical example of impulse buying, encouraged by point-of-purchase merchandising. Strategically designed to grab the consumer’s attention, counter displays play a big part in this type of marketing. […]

No matter how delicious a product may be, sales won’t soar unless the packaging design is spot on. Are you a packaging designer looking to get inspired? Read on and discover our top five tips to create a food packaging design that will make the consumer’s mouth water!

From the end of 2014 onwards, a lot of changes are taking place in European food packaging legislation 1169/2011. Fonts have to be more legible and all nutritional and administration information has to be included on the package, among other things. In order to be compliant with the new set of rules, proper packaging design […]