Packaging Innovation
November 3, 2011

A biological billboard

Steven Soderbergh’s new film “Contagion” was released in the States  in September. To promote this,  Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board. Two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.