Creating the
perfect packaging design is one thing. Getting it to thrive in a retail environment is something different entirely – yet just as important. How will your packaging design compare to the competition on the shelves? Is there any place in the store in particular where a particular product will
yield better sales results than other products? This article tells you all you need to know about creating a
smart store design.
1. Smart store designers create a vestibule
First impressions count. When consumers enter a store, they immediately gauge how big it is, whether it’s (too) crowded, and which price range is to be expected. Because at this point consumers are so busy taking in the store’s
overall atmosphere, packaging designs,
POP displays and other types of signage are likely to go unnoticed. It’s a proven fact, however, that fruit and vegetables placed near the entrance do get noticed and give stores a ‘fresh’ image.
2. Consumers prefer to turn right first
Nine in ten consumers unconsciously turn right once they’ve entered a store. The first wall their eyes fall on is what store designers refer to as the
power wall. It is the first thing in a store to gain a consumer’s undivided attention and therefore ideal for displaying
enticing products such as seasonal items, new merchandise and products with exceptional discounts.
3. POP displays should ‘pop up’
POP displays are most effective if they’re placed in the middle of store aisles and around corners. To
ensure maximum exposure and retain a surprising effect, it’s best not to keep POP displays in one place but move them around the store every couple of days.
4. Make sure store aisles are wide enough
Studies have shown that consumers will
avoid certain aisles, even if they’re very keen on buying in a particular product, if there’s a chance they will brush backsides with other consumers. In other words, make sure all store aisles are wide enough for shoppers to go about their business comfortably.
5. Create your plans using 3D store design software
Store design is a never-ending process that requires constant testing and adapting. By using
3D store design software you will never have to make changes to existing designs without being sure they will have the desired effect. The software allows you to
experiment with different store layouts and packaging designs in a
virtual retail environment, and even have test subjects interact with them as they would in real life.
Inspired by Shopify
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