They started out as beverage packaging for children some years ago, but these days
stand up pouches are used for an incredibly
wide range of products including microwavable meals, crisps, nuts, pet food, laundry detergents, and so on. And it’s not surprising, really, if you consider the many benefits stand up pouches offer not only to the consumer but to manufacturers as well. In this article we have a closer look at four reasons why companies all over the world have fallen in love with
stand up pouch packaging.
1. Stand up pouch packaging is retail-ready
Stand up pouches are particularly
easy on the eye. They allow for the most innovative and eye-catching graphics packaging designers can come up with. They immediately draw the consumer’s attention because they
don’t require secondary packaging to stand up freely on the shelf. In other words, stand up pouches check all the boxes when it comes to
shelf readiness.
2. Stand up pouches provide great barriers
Because stand up pouches consist of multiple layers, they form a great
protective barrier to prevent UV light, oxygen and moisture from getting to the product. What’s more, it is not hard at all to produce stand up pouches that are
BPA-free.
3. Stand up pouches save money
Because stand up pouches are so lightweight and take up little room when stacked, they
cost significantly less to ship than jars, cans and bottles.
4. The many seals of stand up pouch packaging
Last but not least, stand up pouches are very versatile in terms of sealing. They are, for instance,
heat sealable (which can be used to create tamper-evident seals). Manufacturers can also opt
for tear notches (seals the consumer can simply tear off) or
reclosable zippers.
Inspired by Copious Bags
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