How to design the best pouch packaging for Millennial consumers

Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch packaging design stand out from the crowd? Read on to discover our top tips!

1.     There’s portable and there’s portable

Portability doesn’t always imply user-friendliness, especially when it comes to food and beverage pouches. For instance, just how resealable is your design? Spouted pouches are more convenient (read: spill-proof) than pouches that come with plain straws. On a similar note, it also pays to make pouches for food that requires heating up in the microwave. By the way, did you know some brands even offer brew-in-bag pouches, e.g. for coffee? All the consumer needs to do is add hot water – no coffee maker needed!

2.     Pouch packaging for Millennials: establish an online link

There’s no reason not to include QR codes or some other type of custom barcodes in your packaging design these days. It helps Millennials to get informed – which they l-o-v-e – and it makes it easier for them to share your amazing product with their online followers – which they love even more.

3.     Everybody adores custom pouch packaging

Speaking of sharing, it is a well-known fact that Millennials like all things (seemingly) unique. Enter custom pouch packaging design! But what if my brand doesn’t have the financial means to produce highly personalized pouches à la ‘Share a Coke’, you ask? Not to worry. Piggy-backing on seasonal holidays and specially celebrated events with limited edition packaging is a great way to appeal to Millennials as well.   Inspired by ABC Packaging Direct