Environmentally conscious and always on the go, Millennials
sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch packaging design
stand out from the crowd? Read on to discover our top tips!
1. There’s portable and there’s portable
Portability doesn’t always imply user-friendliness, especially when it comes to food and beverage pouches
. For instance, just how resealable is your design? Spouted pouches
are more convenient (read: spill-proof) than pouches that come with plain straws. On a similar note, it also pays to make pouches for food that requires heating up in the microwave. By the way, did you know some brands even offer brew-in-bag
pouches, e.g. for coffee? All the consumer needs to do is add hot water – no coffee maker needed!
2. Pouch packaging for Millennials: establish an online link
There’s no reason not
to include QR codes or some other type of custom barcodes
in your packaging design these days. It helps Millennials to get informed
– which they l-o-v-e – and it makes it easier for them to share
your amazing product with their online followers – which they love even more.
3. Everybody adores custom pouch packaging
Speaking of sharing, it is a well-known fact that Millennials like all things (seemingly) unique. Enter custom pouch packaging design! But what if my brand doesn’t have the financial means to produce highly personalized pouches à la ‘Share a Coke’, you ask? Not to worry. Piggy-backing on seasonal holidays and specially celebrated events with limited edition packaging
is a great way to appeal to Millennials as well.
Inspired by ABC Packaging Direct