Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch packaging design stand out from the crowd? Read on to discover our top tips!
1. There’s portable and there’s portable
Portability doesn’t always imply user-friendliness, especially when it comes to food and beverage pouches. For instance, just how resealable is your design? Spouted pouches are more convenient (read: spill-proof) than pouches that come with plain straws. On a similar note, it also pays to make pouches for food that requires heating up in the microwave. By the way, did you know some brands even offer brew-in-bag pouches, e.g. for coffee? All the consumer needs to do is add hot water – no coffee maker needed!