August 9, 2018
Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
1. The clean label trendConsumers are hungrier than ever for foods that contain all-natural ingredients. More and more brands are willing to oblige, removing artificial ingredients and additives from their product offer. Needless to say, their efforts won’t prove fruitful (that’s another pun right there!) sales-wise unless their packaging design, labels in particular, follows suit. Today’s so-called clean label trend is all about capturing the attention of health-conscious consumers and reeling them in by communicating health factors. That means packaging designers should be highlighting:
- Growing claims (think “Organic” or “Natural”)
- “Free-from …” claims