Packaging Innovation
transparent food packaging design tips
September 1, 2016

Transparent food packaging: standing out by being invisible

Transparent food packaging is one of the latest food packaging trends taking the world by storm. Is it a trend that’s here to stay? We sure think so. Research has shown that more than half of US consumers find it important to see the actual product they’re buying. How to adjust your food packaging design accordingly? Let’s find out!

Focus on freshness

An estimated 30 percent of US consumers gauge a product’s freshness not by looking at the use-by date, but by looking at the product itself. That doesn’t mean packaging design is no longer relevant, however, as it can still influence consumers’ initial perception in more than one way. Keeping colour psychology in mind, graphic designers can use a specific set of colours to emphasize a product’s freshness. Packaging can also be used to highlight the fact that a product does not contain additives or unnatural preservatives.

Different types of transparent food packaging

According to Mintel’s Food Packaging Trends Report, nearly 60 percent of US consumers find transparent packaging useful but less important than the quality of the packaging material itself. In other words, transparent food packaging is ideally made of recylable packaging material. Glass jars and bottles, and PET bottles and containers are obvious choices, but a growing number of manufacturers is even experimenting with plastic see-through cans.

Transparent pouch packaging? Bottoms up!

Next to transparent packaging, stand up pouches are all the rage at the moment. So why not combine the two? Mind you, rectangular windows on stand up pouches are a little bit of a faux pas, as they’re not all that attractive. Clear bottoms, however, are a great way to make stand up pouches partly transparent without interfering with the graphic design. Tip: Want to include a transparent window anyway? Use Studio to check the effect.   Inspired by Mintel