Packaging Innovation
single serve packaging for the win
November 29, 2016

So long, economy pack? Single serve packaging is trending

Single serve packaging is more popular than ever thanks to the rising number of single households and the consumer’s increasing habit of snacking between meals. Reversely, with the need for small packaging growing each day, the demand for large economy packs is diminishing. Still, most food and beverage companies fail to adapt their packaging sizes to these changing demographics.

Will large households soon be extinct?

In 2011, over one third of Europeans were single and living on their own. Most singles lived in Oslo, Norway, where almost 53 percent of them had their own households, not living with anyone else. It’s a trend that continues as we speak, causing single serve packaging sales to increase tremendously compared to previous generations. Our eating habits are changing as well. For example, 46 percent of German consumers admit to snacking between meals. In the United States alone, a whopping 40 percent of packaged food consists of snacks.

Single serve packaging: a missed opportunity

Despite the decreasing number of large households, the food and beverage sector is not adapting its packaging to suit the consumer’s changing needs. Single serve packaging is still considered a marginal branch of the business, and, hence, a missed chance to boost overall sales results. The consumer is paying a price for this missed opportunity as well, as single serve packaging helps to avoid food waste. Fortunately, though, there are some brands out there who did get the message. Single serve wine packaging for the win!

Single portion packaging improves sustainability

Minimizing waste, single portion packaging also improves sustainability. After all, food has a bigger impact on the entire production cycle than packaging. Additionally, provided that the materials used are recyclable, there is no reason why single serve packaging can’t help the sustainability cause.   Inspired by Interpack