Packaging Innovation
January 17, 2014

Why food brands should consider flexible packaging

Flexible packaging is often used in the food industry to keep all kinds of foods fresh on the shelf. From flexible drink pouches to sauce, rice, pudding, etc. Nearly all kinds of food can be stored in flexible packaging containers. In fact, brand owners nowadays seem to favor pouches over canned food. The obvious reason for this success is two-fold: flexible packaging requires less raw materials than traditional packaging – thus reducing costs – and it is lightweight – making it easy to transport.

Different types of flexible packaging

Flexible packaging comes in all types and sizes. Plastic packaging keeps moist out and doesn’t tear easily. Foams are popular to pack meat, while flexible paper packaging is very light and easy to recycle. Although not that widespread as the packaging materials above, it’s important to note that metallic packaging also comes in flexible form – think of aluminum foil, for instance. Accessories such as ziplocks and seals make for great reusability.

The advantages of flexible packaging

The most important advantage of flexible packaging, from a brand’s point of view anyway, is that it requires less raw materials in comparison to traditional cardboard packaging or canned products, reducing not only manufacturing costs but also waste disposal processing. From a logistics point of view lightweight flexible packaging offers a great benefit too, as more products can be stored in trucks for transportation.

Vacuumed food packaging

What makes flexible food packaging appealing for consumers is their ability to keep food fresh for long periods of time. In fact, another benefit of flexible packaging over traditional food packaging is that it can be vacuum-sealed. Vacuum-packed food inhibits the growth of bacteria, that need oxygen to breed while at the same time preventing oxidation.

Considering all the benefits, it’s only natural that flexible packaging is doing so well in supermarkets around the world.