February 9, 2018
While consumers do love their glass of wine, they won’t just settle for any old wine packaging with a classy sounding name on the label. The best way to spot a quality wine, according to them? The type of closure tells all. No less than 97 percent of U.S. consumers are convinced that the best wine packaging designs feature a cork screw, for several reasons.
It’s what makes wine packaging ‘pop’Opening a bottle of quality wine is something most consumers like to reserve for special occasions. More specifically, a joint study by the Cork Quality Council and the Portuguese Cork Association (APCOR) reveals consumers look forward to the ritual of opening a bottle with a natural cork closure because they feel the popping sound of the cork adds a distinctive touch to the moment of consumption. Reading tip of the day: What if plain packaging rules applied to alcoholic drinks?
A cork screw seals a sense of heritageExuding a sense of heritage in the eyes of the consumer, wine sealed with a cork is also believed to be conducive to wine aging and the quality of the wine in general. With that in mind,
- 91 percent of consumers prefer natural cork at restaurants,
- 93 percent opt for natural cork when purchasing wine as a gift,
- and 86 percent bring wine sealed with natural cork to dinner parties.