Anti-counterfeit packaging technologies are trending

Amid increasingly stringent security regulations and an alarmingly high number of fake products on the market, anti-counterfeiting technologies are the latest trend to take the packaging industry by storm. According to Smithers Pira, the anti-counterfeit packaging market is set to grow at a compound annual growth rate of 5.3 percent, reaching 3.6 billion USD by 2022.

Extending trade zones

Fueling the demand for anti-counterfeiting packaging is the extension of trade zones which makes it easier for counterfeiters to move their goods across international borders. Rising to the occasion, brand owners and anti-counterfeiting technology suppliers are introducing sophisticated solutions including mobile digital channels to authenticate products and improve supply chain security.

Anti-counterfeit packaging for life-critical products

Both Europe and the US play a large part in the anti-counterfeit packaging trend, having introduced new mandatory labelling systems and tamperproof fixtures for life-cricital products, i.e. pharmaceuticals, food and beverages. Food was the most secured sector in 2017, accounting for 38.8 percent of the anti-counterfeit packaging market. Smithers Pira also notes the World Health Organization (WHO) will soon make track-and-trace systems obligatory for the tobacco industry.

GMP-compliant pharmaceutical packaging

Counterfeit pharmaceutical packaging continues to soar. Is your pharma packaging design compliant with the most recent Good Manufacturing Practices? Find out now.

Track-and-trace technologies

The biggest piece of the anti-counterfeiting pie goes to track-and-trace technologies, which in 2017 had a market value of 37 percent and are forecast to grow at the fastest rate in the coming years. Tamper-evident technologies follow closely, accounting for a market share of 34 percent in 2017. They will, however, grow at the slowest rate of all technologies available as the dedicated tamper-evident technology market has already managed to mature significantly in the last few years. Finally, Smithers Pira expects the demand for physical anti-counterfeiting components will decline, as brand owners are more likely to invest in equipment, software and management systems due to an increased focus on codes and other types of printed security features. Inspired by Smithers Pira