Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]
Sustainability is a trend no industry can afford to ignore these days. As consumers are more and more concerned with the environmental impact of their purchases, brands and packaging suppliers must pull out all the stops to establish and maintain a green reputation if they want to continue to thrive in today’s increasingly competitive landscape. […]
A little more than a year ago, WRAP (also known as the Waste & Resources Action Programme) notified packaging industry players in the UK that black plastic waste was being sent to landfills rather than recycled by local authorities because it is simply too difficult to break down. One of the first to respond to […]
Confectionery packaging is always a treat! Especially in the United States where snacks and sweets fuel the economy. According to the American National Confectioners Association, the following fascinating trends are defining the confectionary landscape as we speak. 1. Candy for one, please What do you get when you combine a growing number of single-person households […]
Did you know UK consumers throw away about 8.5 billion plastic straws every year? Meanwhile, the battle against plastics ending up in our oceans is still very much ongoing. Unsurprisingly, Prime Minister Theresa May and the Commonwealth Clean Oceans Alliance are now urging all Commonwealth countries to put a stop to plastic pollution. If Secretary of […]
Food shopping today is all about convenience. Or at least it is four times a week on average for 95 percent of British consumers, according to a study by packaging specialist Sun Branding Solutions. As hot fast food ‘to go’ becomes increasingly popular, supermarkets and food chains are adapting their food offer accordingly and, consequently, […]
Until very recently, small businesses didn’t have much support putting their ideas to ink, paper and cardboard. Small-quantity printing for packaging jobs were incredibly costly (specifically when accounting for factors such as die cutting) and customization came at an expense struggling startups could rarely afford. For many, to survive meant to settle—to either opt for […]
Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without.
Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]