Until very recently, small businesses didn’t have much support putting their ideas to ink, paper and cardboard. Small-quantity printing for packaging jobs were incredibly costly (specifically when accounting for factors such as die cutting) and customization came at an expense struggling startups could rarely afford. For many, to survive meant to settle—to either opt for […]
Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without.
Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
Now that we’re midway through 2018, this is the perfect moment to look back on the graphic design trends that have taken center stage on the packaging scene so far. The verdict? 2018 is all about taking risks!
Did you know more than half of consumers consider fast response times to issues and requests the most important part of a brand experience? Consequently, marketers believe that changes to labels should be implemented in two weeks or less in order to live up to consumers’ high expectations. Fortunately, there’s no reason why you wouldn’t […]
Is your food or beverage brand well on track and ready to go global? Don’t forget to include packaging design in your market research! This article lines up four crucial factors to consider before finalizing your export strategy.
A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]