Consumers are increasingly saying no to plastic packaging – but they’re not always sure which kind to reject. While the anti-plastics movement is undeniably gaining ground, flexible packaging is trending as well. Which leads many consumers, brand owners and packaging designers to wonder: just how eco-friendly are pouches?
Creating and producing packaging has become an increasingly complex process. The number of product variations is on the rise with demands for custom, bespoke packaging, and companies are navigating tighter time and cost constraints.
Remember how hard it used to be to make last minute copy changes to outlined text in artwork files – unless you had the proper font installed? Well, not anymore! The new OCR plug-in ‘Text Recognition’ for Adobe Illustrator just makes life easier.
Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
There’s more to packaging than meets the eye. Sure, colours and graphics are what draws consumers to packaging in the first place. But there’s lots to be said for the material itself as well, especially from a manufacturer’s point of view. To prevent chemicals transferring from packaging to food, all packaging materials must adhere to […]
While food labeling regulations are becoming stricter each day, alcoholic beverages in the UK somehow managed to fly under the radar – until now. To put a stop to what they call the consumer’s ‘awareness vacuum’ on the health effects of alcohol, the Royal Society for Public Health (RSPH) is now urging drink manufacturers to […]
The DuPont Awards for Packaging Innovation are globally acknowledged as one of the most prestigious awards in the packaging industry. If you want to have a chance at winning this globally acknowledged award this year, now is the time to sign up! The entry deadline is April 12. The jury also expects to receive a […]
With every new season comes a brand-new set of Pantone color trends that shape fashion, interior styles and, naturally, packaging design! Now that spring 2018 is finally here, it’s time to say goodbye to burnt (yet delicious) hues like Tawny Port, Butterum and Autumn Maple and start afresh. One thing’s for sure: Pantone’s most recent […]
Do you ever wonder what packaging designs will look like ten years from now? One thing’s for sure: there are plenty of disruptive forces at work, driving innovation in packaging and thus encouraging the retail landscape to evolve at full speed. Smithers Pira expects the global packaging market’s value will reach 1 trillion USD by […]
Having a baby requires adjusting to a completely different lifestyle and the challenges that come with it. If it’s your first, you also suddenly find yourself part of a whole new group of consumers called young parents. And being part of that group means you have questions. Many questions. “Is this product the right age […]
The rise of e-commerce has made supply chains more complex – and prone to counterfeiting – than ever before. The pharmaceutical industry is no exception, with the FDA estimating that about 10 percent of all pharmaceuticals sold globally are counterfeit. As the number of counterfeit pharmaceuticals circulating the world continues to climb, manufacturers and pharmaceutical […]