Packaging Innovation
November 1, 2017

FDA nutrition facts label changes: what about the beverage industry?

As consumers become more label-conscious and regulations surrounding clear-cut nutrition facts labels stricter, the beverage industry is working hard to bring healthier and tastier products to market. Recent FDA nutrition facts label changes affect beverages in various ways, from calorie levels to taste and even texture.
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October 30, 2017

Why The New iPhones Will Sucker-Punch – Then Rocket-Launch – Intelligent Packaging

by Udo Panenka, President Esko The moment we realize the size of the gap between our current abilities and our future dreams can be both devastating and motivating. Until now, the main role of packaging has been to protect and preserve the product, secondarily to convey product and marketing information to the shopper. Packaging professionals […]
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October 26, 2017

Food labelling: traffic light system vs activity equivalence 

How Brexit will eventually affect the British economy, let alone the British packaging industry, is anyone’s guess for now. Ask the Royal Society for Public Health (RSPH), though, and they’ll tell you all about the activity equivalence labelling system they proposed in 2016. Indeed, Prime Minister Theresa May (in a speech at the Conservative Party […]
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October 24, 2017

Closing the omnichannel responsiveness gap with 3D packaging modeling

According to 94% of senior CPG marketing decision makers, appealing to today’s consumers requires Brand Owners to respond to consumers’ needs in almost in real time. However, updating digital marketing vehicles is relatively quick; making changes to physical packaging to incorporate customer feedback is a different proposition entirely. New report outlines gap between digital and […]
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Smells like a sale! Scented packaging is trending

Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]
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October 12, 2017

Digital packaging designs win over millennial consumers

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
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October 10, 2017

A quick start to solving packaging artwork issues?

When talking to Brand Owners, the same issues arise time and time again. There is a lack of control and visibility over the whole artwork development and approval process, leading to delays, errors and even recalls. It is not surprising that many CPG Brand Owners are turning to packaging management software to solve this. However, […]
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Eco-friendly packaging design: what makes soy ink so sexy?

If you think your packaging design can’t possibly get any greener, chances are you’re forgetting about ink. What’s that? You did forget to bring ink into the equation? Then you’re in for a treat. Because eco-friendly inks come in a wide variety of types these days, and in many cases they’re a great means for […]
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October 5, 2017

Brand owners beware! Are your brand packaging colors on target?

The colors you pick for your brand packaging design can make all the difference between soaring sales and a major flop. Don’t believe us? The good people at Pepsi-Cola will have you know that when they switched the color of their vending machines in South East Asia from royal blue to light blue back in […]
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October 3, 2017

Beverage packaging: are glass and aluminum on their way out?

With pouch packaging and PET increasingly popular within the beverage industry – and the retail industry in general – one cannot help but wonder: are glass and aluminum on their way out? The answer is no. Despite the growing presence of pouch packaging and PET bottles in the beverage aisle, industry experts agree that glass […]
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September 29, 2017

4 critical questions when choosing a marketing and packaging asset management system

You have made the decision. You think your company will benefit from a marketing asset management system that incorporates packaging. You know the long-term gains it will bring for your brands and the organization as a whole. But where next? How do you go about finding the right system for your organization? What questions should […]
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