As the average life expectancy increases and the economy globalizes, the pharma industry continues to evolve – as does the pharma packaging supply chain. So how about you? Will your pharma packaging be able to keep up with expectations? Read on to discover which challenges lie ahead.
Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
The packaging industry is continuously evolving, usually rapidly – and never without challenge. What keeps both bigger and smaller players awake in 2018? This article provides an overview of the main challenges dominating retail and shipping today.
Trying before buying is all well and good if consumers actually purchase the product, but in many cases products that have been opened in-store only end up sitting on the shelves until they expire – would you buy something that’s evidently been opened by some stranger? Enter the tamper-evident packaging trend, which not just prevents […]
Shrink wraps (or shrink film or shrink sleeves, if you prefer) can look pretty amazing, but every packaging designer knows getting them to look flawless can be tricky at times. Fortunately, most problems with shrink wraps can be easily fixed. This article discusses five common shrink film problems and their solutions.
Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!
Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]
One of the most exciting innovations in the food and beverage packaging industry in the past few years, 3D printing technology is here to stay. More and more companies are discovering the virtually endless opportunities 3D printers have to offer, using 3D printing technology to create personalized packaging on request and even reducing plastic waste […]
Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
Food scandals around the world, along with a growing consciousness of healthy living in general, have caused consumer confidence in the food industry to falter. Hungrier than ever for natural ingredients, more and more consumers are keeping an eye out for so-called clean labels. Big brands, including McDonald’s, Kellogg and Nestlé, have already committed to […]
Once used primarily for transporting products and storing items in attics, it seems corrugated packaging finally managed to find its way to designers’ hearts for several reasons.
