Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
To help ensure patient compliance as well as product quality, more and more is expected of pharma packaging designers. Are you not quite sure whether your designs hit the mark technology-wise? This article highlights three smart packaging technologies your competitors are either using as we speak or are bound to implement in the near future.
Remember back in the day when packaging had no other purpose than to protect and preserve products? Of course not, because that would mean you’re more than 150 years old! With each passing day, more is expected of product packaging and the people who design it. Packaging design today must be a real sales booster, […]
Designing shelf-ready packaging (SRP) can be tricky, in the sense that you’re designing for consumers as well as for the retailers who will be placing your packaging on the shelves. Not quite sure where to start? You’ve come to the right place! This article lines up all the qualities the best shelf-ready packaging has in […]
You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
With February right around the corner, pharma companies and their packaging designers are scrambling to meet the Falsified Medicines Directive. As of February 9, 2019, each prescription drug packaging circulating in the EU must feature a 2D data matrix code enabling wholesalers and pharmacists to track it across the entire value chain. The packages must […]
Brand packaging design may not be rocket science, but it doesn’t take a rocket scientist to figure out that today’s competitive landscape does make it pretty challenging, to say the least. As the number of brands vying for the consumer’s attention grows by the day, no packaging designer can afford to be guilty of the […]
While the number of counterfeit drugs circulating the world is declining, the overall value of the counterfeit pharmaceutical landscape is bigger than ever. As counterfeiters increasingly focus on more expensive drugs, the pharma industry must turn to sophisticated anti-counterfeit technologies to protect its profit margins – not to mention its vulnerable target audience. Fortunately, as […]
Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]
Sustainability is a trend no industry can afford to ignore these days. As consumers are more and more concerned with the environmental impact of their purchases, brands and packaging suppliers must pull out all the stops to establish and maintain a green reputation if they want to continue to thrive in today’s increasingly competitive landscape. […]
A little more than a year ago, WRAP (also known as the Waste & Resources Action Programme) notified packaging industry players in the UK that black plastic waste was being sent to landfills rather than recycled by local authorities because it is simply too difficult to break down. One of the first to respond to […]
