Packaging Innovation
December 4, 2018

4 game-changing trends for flexible packaging designers

There’s no denying that the US flexible packaging industry has seen tremendous growth in the last twenty years. And yet the market is not without shifts and challenges. We believe the following trends will prove to be real game-changers for flexible packaging designers in the coming years. 
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November 28, 2018

3 nutraceutical packaging design trends that drive demand

In the last few years, the nutraceuticals market has experienced tremendous growth in revenue as millennial consumers – the largest customer base for nutraceuticals – are increasingly conscious of their health and the benefits fortified foods and dietary supplements offer them. Driving the nutraceutical demand are several packaging design trends worth exploring!
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November 21, 2018

What does it take to make pouch packaging truly sustainable?

A common misconception among consumers as well as vendors is that pouch packaging must be biodegradable in order to be sustainable. However, as pouches are not and should not be biodegradable – we’ll explain why below – those consumers and vendors wrongly assume that pouches are not eco-friendly by a long shot. Read on to […]
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November 15, 2018

How shrink packaging boosts shelf appeal … and more!

There’s no end to the versatility of shrink film. Used in virtually any industry and for all sorts of products, shrink packaging improves shelf life as well as product appeal and compliancy. Read on to learn all about the most important benefits shrink film offers to packaging designers. Shrink packaging is a designer’s best friend […]
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November 13, 2018

Will the retail-ready packaging trend continue its hot streak?

Industry experts feel retail-ready packaging (RRP) is growing strong and will likely continue to do so in the next few years, as suppliers are slowly but surely adapting to new technologies. But, although there are no signs of a slow-down so far, the future of the RRP sector is in fact not without challenges due […]
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November 8, 2018

What if your boss doesn’t want to automate the packaging workflow?

If you’re working in packaging prepress and your boss is an early adopter of all things automation, count your lucky stars! Then again, since you’re reading this, chances are your boss is a little less enthusiastic about automating the company’s packaging workflow than you had hoped. But don’t despair just yet. Next time, take these […]
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November 6, 2018

How does online shopping influence packaging design?

Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
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October 31, 2018

3 smart technologies no pharma packaging designer can ignore

To help ensure patient compliance as well as product quality, more and more is expected of pharma packaging designers. Are you not quite sure whether your designs hit the mark technology-wise? This article highlights three smart packaging technologies your competitors are either using as we speak or are bound to implement in the near future.
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October 24, 2018

7 tips to boost sales through your packaging design

Remember back in the day when packaging had no other purpose than to protect and preserve products? Of course not, because that would mean you’re more than 150 years old! With each passing day, more is expected of product packaging and the people who design it. Packaging design today must be a real sales booster, […]
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October 18, 2018

3 things the best shelf-ready packaging has in common

Designing shelf-ready packaging (SRP) can be tricky, in the sense that you’re designing for consumers as well as for the retailers who will be placing your packaging on the shelves. Not quite sure where to start? You’ve come to the right place! This article lines up all the qualities the best shelf-ready packaging has in […]
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October 16, 2018

How to create product packaging design that strikes a chord?

You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
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