Packaging Innovation
Virtual store simulation software
March 1, 2016

4 advantages of virtual store simulation

Virtual store simulation technology is taking the world of market research by storm. Packaging designers, manufacturers and retailers everywhere are using it to better understand the consumer’s in-store behavior without having to conduct actual field research. Although virtual store simulation software requires a considerable investment at first, the advantages it offers in the long run are definitely worth the initial expense:

1. A more cost-effective solution

Although the costs of purchasing virtual store simulation software and setting up a virtual testing environment can rise up to $20,000, field research in many cases is more expensive. Moreover, virtual simulation costs decrease once the basic testing environment has been set up.

2. Faster research

A virtual testing environment may take a few weeks longer to set up than traditional field tests at first, but once you have collected and processed all the graphics it is actually a much faster way of working.

3. More control

Field tests in real life can be compromised by weather conditions, stock availability, the presence of competitors, … With virtual store simulations, on the other hand, you are in complete control of the environment.

4. Ultimate flexibility

While it is impossible to test multiple scenarios at the same time through actual field research, virtual store simulation has no boundaries. It is so flexible that you can, for instance, easily visualize a store’s appearance at 4 p.m. on a Monday and immediately compare the consumer’s response to how the store looks at 11 a.m. on a Tuesday.

Virtual store simulation software by Esko

If you are looking for a top-of-the-line realistic store simulation tool, Esko’s Studio Store Visualizer is the way to go. It enables you to easily test the impact of a packaging design in the retail environment of your choice. Place your products on the floor, on shelves, next to the competitor’s items, … and present a complete product launch in 3D to your clients.

Virtual packaging design

If you’re a packaging designer, you will find yourself working faster and delivering more creative results with Studio Visualizer, an easy tool to turn your designs into detailed 3D images. Say goodbye to making mock-ups!   Inspired by In-Store Marketing Institute