Packaging Innovation
3D packaging design software
October 24, 2016

3D packaging design opens minds for a different view

It takes a lot of money, time and effort to create a packaging design, develop a prototype, make the necessary adjustments, get it on the shelves and finally into the consumer’s shopping cart. If you’re in the packaging industry, you know what we’re talking about, right? It’s no wonder that more and more packaging designers are turning to 3D software. If you’re a packaging design professional who hasn’t joined the 3D side yet, this article is a must-read.

How 3D packaging design works

We asked Larry Moore, Vice President of partner programs at Esko, to explain in a nutshell how a 3D packaging design comes together. It all starts with a 3D image of the product that needs packaging. “Then you draw the box, or bottle, or … you envision around the item, choosing what materials you’ll use,” Moore explains. “You can look at the box in virtual form, drag lines through the product to determine any inserts and build a structure based on the placement of the line and material chosen”, he continues.

More than structural design

virtual store softwareNext, graphic designs are applied to the virtual packaging to complete the prototype. Taking only hours rather than days, 3D packaging design is a remarkably fast method that makes traditional corrugated prototypes redundant. “With software such as Esko’s Store Visualizer, you can even show what the package will look like on a store shelf next to competitive products,” Moore adds.

Everyone on board? Let’s ship!

Last but not least, 3D packaging design also makes it much easier to detect errors beforehand and make the necessary corrections quickly and easily. Once everyone in the packaging chain is on board with the design, even stacking methods in shipping containers can be laid out in 3D to maximize shipping space and reduce the chances of product damage to an absolute minimum. Download our free guide to design packaging & labels in 3D     Inspired by Package Printing