Packaging Innovation
December 26, 2012

Pantone selects Emerald Green as the Color of the Year for 2013

For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a “Color of the Year”. So why is 2013 a Green kind of year, more exactly the shade of green 17-5641. Emerald Green                 According to Leatrice Eiseman, executive director of the Pantone Color Institute, green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors. To say it with the words of Pantone: “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.” Find the complete color commentary on brandchannel.com