Packaging Innovation
July 18, 2012

Pantone Queen, 60 years of color matching

For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images picturing varying pigments. Each of the individual shade references include the date and location of that particular ensemble. The images of her majesties wardrobe selections were matched by Pantone’s emulation system, achieving exact color matching from the pantone shade range. Via Precision Printing UK