Like any other industry in the world these days, the packaging industry is always looking for new ways to
cut costs. Most of the time, this simply comes down to ridding the packaging of dead weight. Penny pinching, in other words, which – especially in the world of packaging – can lead to tremendous savings.
Reducing packaging costs without compromising on quality and design, however, is no easy feat. Read on to find out all you need to know!
1. Cheap packaging materials don’t always pay off
Swapping top quality packaging materials for cheaper alternatives may seem like a good money-saving idea in the short run, but quite often it’s the other way around. As you can imagine, lower prices and
lower quality tend to go hand in hand. That means you may need bigger quantities of low quality glue (to name an example) to get the same results you’d get with a smaller amount of expensive glue. (And that’s only one of the many ways cheap alternative packaging materials may end up costing you more than you bargained for …)
2. Small changes make for big savings
Reducing the size of your packaging design with as little as one millimeter can add up to big savings in the long run. Smaller packaging not only costs less to manufacture, it also lowers shipping rates. Don’t forget to consider changing the
shape of the packaging as well. There is no reason why a triangular shaped product should come in a rectangular box, for instance.
Tip: use
palletization software to lower your shipper costs.
3. Reduce packaging costs by keeping it light
Rather than opting for cheaper packaging materials, opt for lighter materials that still make for a sturdy barrier against damage and contamination. This is why more and more packaging manufacturers are
switching to flexible packaging, and pouches in particular.
Inspired by Soopak
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