Packaging Innovation
shrink film
April 7, 2016

Time to invest in shrink film for beverage multipacks!

The shrink film market for beverage multipacks is estimated to be worth $2.53 billion by 2020, according to MarketsandMarkets. The British-American market research firm also identified the key shrink film market players and divided their research results into segments based on application. If you are looking to make an investment in the near future, shrink film for beverage multipacks will certainly be worth your while.

Strong market, strong players

In 2014, the European market showed the highest demand for beverage multipack shrink film, followed closely by the American market. The Asian-Pacific market is not far behind, however, thanks to leading brands’ efforts to extend their market share overseas. It must be noted that the strongest players on the market (which include AEP Industries Inc. (U.S.), Coveris Holdings S.A (U.K.) and Amcor Limited (Australia)), are also the ones who invest the most in appealing and eco-friendly packaging designs.

Shrink film for bottled water

Of all industries, the beverage industry accounts for the highest demand for shrink film packaging. Although shrink film is mostly used as secondary packaging for bottled water, companies are increasingly using it as secondary packaging for milk, soft drinks and alcoholic beverages (the latter two both in canned and bottled form) as well.

Shrink sleeve software for packaging designers

If you’re a packaging designer, you know how challenging designing shrink sleeve packaging can be. Your artwork becomes distorted when the film shrinks around the product, in most cases requiring a painstaking process of trial and error to get it right. At least, that’s how it used to be before Esko launched their Studio Toolkit for Shrink Sleeves. This unique application enables you to create amazing 3D designs and automatically applies a counter distortion.   Inspired by MS News Now