One of the most exciting innovations in the food and beverage packaging industry in the past few years, 3D printing technology
is here to stay. More and more companies are discovering the virtually endless opportunities 3D printers have to offer, using 3D printing technology to create personalized packaging on request and even reducing plastic waste pollution while doing so. Will your company be next?
Tapping into the personalized packaging trend
From customized Nutella jars to Burberry offering consumers perfume bottles engraved with their initials, there is no escaping the personalized packaging
trend. The reason? Millennials
having a thing for personalization is a widely known fact, but customized packaging is also where 3D printing technology comes in. Fancy a PEZ dispenser with your head on it
? You got it!
Extremely fast prototyping
Not only does 3D printing offer endless design opportunities, modifications to prototypes can be made much faster than is the case with older technologies – and without large investments in staff or infrastructure.
1 in 3 packaging manufacturers
Next to consumers being willing to pay a premium for customized packaging, 3D printers have come down considerably in price. Hence, manufacturers who are quick to put two and two together cannot help but conclude 3D printers are well worth investing in
at this point. Indeed, a survey by Packaging Digest
found that 1 in 3 packaging manufacturers are already using 3D (with almost half of them 3D printing in-house). The remaining 2 in 3 respondents indicated planning to adopt the technology within the next two years.
3D printing technology helps the environment
With sustainable manufacturing
practices becoming more important than ever, there’s another reason why 3D printing is gaining popularity: it reduces plastic waste pollution
. Not only is 3D-printed packaging increasingly made of environmentally friendly bioplastics
– once discarded, the plastic waste can be easily cleaned and recycled
into ‘new’ printable plastic – the process itself hardly produces any waste as there’s never excess material that requires cutting.
Inspired by Prescouter