Packaging Innovation
secondary packaging: shopping bags
January 29, 2014

The shopping bag: secondary packaging that is not to be underestimated

A lot of effort and resources go into product packaging, while secondary packaging is almost always neglected. By providing customers with attractive shopping bags, retail stores, for instance, can do miracles for their products without any effort whatsoever! Unfortunately, shopping bags are rarely designed to attract the gaze of passers-by. There are some brands, however, that don’t underestimate the power of a well-designed bag. For your viewing pleasure (and by means of inspiration!) we’ve selected 40 truly amazing shopping bag designs.

When asked about advertising campaigns anno 2014 most brand owners will probably mention print (newspapers, magazines, etc), billboards, TV, radio and, if you’re lucky, digital media (the internet). Shopping bags, on the other hand, are hardly ever part of advertising campaigns, even though they still prove to be really effective. There is a tendency for retailers to underestimate the power of shopping bags as an advertising tool.

As the following examples show, when done right shopping bags are real eye-catchers that go wherever the carrier goes.

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