Packaging Innovation
February 18, 2011

Lee's 'Never Wasted' shopping bag

Here is an interesting recycling idea for shopping bags. How do you show your customers that, apart from producing and selling products, you also think about the environment? After bringing the product home, Lee’s shopping bag can be reused by cutting it in pieces. A board game, bookmarks, a calendar, … all with Lee’s brand name to remind you where it comes from. Maybe you don’t want to spend your time  on this, but at least it’s great for the kids! Some results:     Via “I believe in advertising”