Packaging Innovation
eco-friendly packaging design
June 20, 2016

3 tips to improve your eco-friendly packaging design

Eco-friendly packaging is hot, both among consumers and manufacturers. A growing number of consumers purposely chooses products with sustainable packaging over products without, even if that means paying a little extra. Realizing there’s no reason not to jump on the green bandwagon, more and more packaging designers and manufacturers are turning to eco-friendly packaging. If you’ve already joined the green side but are looking for a few tips to make your packaging design even more eco-friendly, this article is a must-read!

1.     Aim for that perfect fit

No matter how sustainable your packaging materials may be, packaging that’s bigger than necessary eats away at the eco-friendliness of your design as a whole. Avoid excess space– every millimeter counts – unless you really need a few extra centimeters to add padding for safe transport. Speaking of which, have you thought about the sustainability of your padding material as well?

2.     Use green padding materials

Styrofoam padding is probably as unsustainable as packaging materials can be, as it is made from petroleum and proves particularly difficult to recycle. Still, styrofoam is often used as padding material to ensure products make it to the consumer in one piece. This while biodegradable bubble wrap and recycled paper are perfect eco-friendly alternatives.

3.     Present your eco-friendly packaging design to the world

Evidently, it’s nice to know that you’re doing your part to save the environment. But why not have your sustainability efforts boost your sales while you’re at it? As mentioned in the introduction, consumers love to buy green and even strongly prefer eco-friendly packaging designs. In other words, be sure to add ‘green’ symbols to your design and let the consumer know your packaging is made of sustainable materials.   Inspired by Hongkiat