Packaging Innovation
Innovative use of a cutting table
July 18, 2013

Innovative use of a cutting table | Crack Consumes

The uses of cutting tables aren’t limited to the creation of packaging. A clever print campaign used a Kongsberg cutting table to create a display that is not only innovative, but has an impressive emotional impact as well. The ad agency Talent designed a wooden frame which was covered in printed dough. While this edible advertisement is an impressive feat in itself, adding an unexpected element created  a true emotional punch. The wooden frame held dozens of mealworms that would eat their way out of confinement. Given the theme of the campaign, the impact of drugs on someone’s life, the mealworms eating their way out of the poster is the perfect, somewhat unnerving, imagery! [fve]http://youtu.be/wvDiLShDYHc[/fve]