Packaging Innovation
4 tips to create a sustainable packaging design
January 14, 2016

4 tips to create a sustainable packaging design

Eco-friendly packaging is all the rage in consumer land. Consumers are increasingly favoring products with packaging that has a minimal impact on the environment, pushing both manufacturers and designers across the globe to go green. Are you looking to improve the sustainability of your packaging design? Then you’ve come to the right place! Here are a few tips to go green(er) – and to make sure your customers know about your eco-friendly ways…

1. Use sustainable packaging materials

If you’re aiming for a green packaging design, using sustainable packaging materials is something you simply can’t ignore. However, there’s a difference between recycled and recyclable. Using packaging materials that are recyclable is one thing, but it’s even greener to use recyclable materials that are made from recycled materials.

2. Aim for that perfect fit

No matter how green your packaging materials may be, you can only really call your packaging design eco-friendly if it requires a minimal amount of materials. In other words, check your final design for excess space and/or (padding) material and get rid of everything that isn’t necessary to ensure the safe transportation of the product.

3. Styrofoam is a no-no

Although styrofoam may be a popular choice for padding, it will make your eco-friendly efforts go to waste as it is made from petroleum. If your product needs padding for safe transportation, consider biodegradable bubble wrap or recycled paper instead.

4. Advertise your sustainable packaging design

Although knowing that you’re doing your bit to help the environment is already rewarding in itself, your client will be pleased to see that your design is also boosting sales. Of course, consumers won’t know your packaging is sustainable unless you tell them. You can do so by simply mentioning it – obviously – or by pulling out all the stops and giving your packaging design a green overhaul.  Make green the base color and add eco-friendly symbols (think leaves, recycling symbols,…) to raise your consumers’ awareness to the max!   Inspired by SoOPAK