Packaging Innovation
December 8, 2016

A brand owner’s guide to change management in packaging and artwork

In this free e-book, we present five essential steps for brand owners looking at packaging management solutions to help to reduce the level of complexity in packaging and artwork.

Step 1) Assess automation: Dividing brand development activities into two areas: those that cannot be automated and those that can.

Step 2) Probe performance: Which elements are underperforming or have not been given enough focus?

Step 3) Solve with systems: Which systems solve the key areas of automation you have identified?

Step 4) Accelerate acceptance: Announce what will happen and the benefits via your management advocates. Trial the system with a small group of your on-board champions.

Step 5) Ready for roll-out: Launch the software in the same way you would an external product. Celebrate it.