The packaging industry is continuously evolving, usually rapidly – and never without challenge. What keeps both bigger and smaller players awake in 2018? This article provides an overview of the main challenges dominating retail and shipping today.
Becoming the new norm rather than just a trend, sustainability is on top of both consumers and retailer’s minds. In the light of e-commerce’s growing popularity, 2018 calls for a more holistic approach to supply chains. Recyclability will, of course, remain a prerequisite, but consumers also expect suppliers to be using less packaging in the first place.
1. Keeping it fresh
Consumers want their food to be fresher than ever, and they’re more than willing to pay extra to get their groceries delivered from the field (or so to speak) straight to their doorstep in a day or less. For retailers looking to jump on the increasingly popular food e-commerce bandwagon, that means careful planning and experimenting with secondary packaging materials (How can we keep material and shipping costs low while still controlling temperatures?) are key to ensure freshness while still complying to stringent industry norms and regulations.2. To protect and sustain
